Introduction
This Privacy Policy explains how Pump Picks, an affiliate-supported review and comparison site operated by LifeCrafted Co., collects, uses, shares, and protects information when visitors browse the site or submit a request through a form. This policy covers information collected through the website and related communication channels. Because the site relies on affiliate relationships and advertising partners, some data collection may occur through third-party tools, and results vary based on the visitor’s device settings, browser controls, and consent choices.
Information We Collect
Depending on how a visitor interacts with the site, Pump Picks may collect information such as:
- Contact form submissions, including name, email address, and message content.
- Cookie data and similar identifiers used for analytics and advertising measurement.
- Ad-platform click IDs such as gclid, msclkid, wbraid, and gbraid.
- Referrer information that shows how a visitor arrived at the site.
- Device and browser information, including operating system, browser type, pages viewed, and approximate technical settings.
Some of this information is collected automatically by the site or by service providers, while other information is provided directly by the visitor. Individual experiences may differ depending on privacy settings and platform behavior.
How We Use Information
Information collected by Pump Picks may be used to operate the website, improve content, measure site performance, and understand how visitors engage with comparison pages and affiliate links. It may also be used for conversion tracking, ad attribution, fraud prevention, and responding to contact requests. Some customers may see more relevant content or advertising based on these uses, but results vary based on the advertising platform and user preferences.
Third Parties
As an affiliate-supported review and comparison site, Pump Picks may share or disclose information through service providers and advertising partners that help keep the site running. These third parties may include:
- Google Ads, for advertising measurement and remarketing.
- Microsoft Ads, for ad attribution and conversion tracking.
- Affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods.
- The hosting provider that stores and delivers site content.
- The email provider that processes messages sent to the site.
Each third party may collect or receive information according to its own policies. Pump Picks does not control those policies, and data practices can vary by platform, region, and consent status.
Cookies & Similar Technologies
Cookies, pixels, tags, and comparable technologies may be used to remember preferences, measure page performance, and support affiliate and advertising attribution. These tools can help determine whether a visitor came from a search engine, ad campaign, or referral source. Visitors may be able to manage cookies through browser settings or consent tools, though disabling certain technologies may affect site functionality or limit measurement accuracy.
Your Rights
Depending on the visitor’s location, applicable privacy laws may provide rights to access, correct, delete, or receive a copy of personal information. Visitors may also have the right to opt out of targeted advertising or certain forms of profiling. Under GDPR, CCPA, and similar laws where applicable, requests may be available subject to verification and legal exceptions. Some rights depend on the nature of the request and the data involved, so outcomes can vary based on jurisdiction and recordkeeping requirements.
Data Retention
Pump Picks retains personal information only as long as reasonably necessary for the purposes described in this policy, including site operations, legal compliance, accounting, dispute resolution, and fraud prevention. Retention periods may differ by data type. For example, contact form submissions may be kept long enough to respond and maintain records, while analytics data may be stored according to provider settings or internal review needs. When information is no longer needed, the site may delete it or de-identify it where feasible.
Contact for Privacy Requests
Privacy requests can be sent to support@lifecraftedco.com. Requests may include access, deletion, correction, or opt-out inquiries, and additional details may be needed to verify identity before a request is processed.
Mailing address for LifeCrafted Co.:
1122 3 St SE Ste 1906
Calgary, AB
T2G 0E7
Because privacy requests can involve legal review, response times may vary depending on request volume and applicable law.